A lot of people nowadays including us are most likely using search engines to search for something. We are given the convenience of finding things with literally just a few clicks away. Maybe we also experienced in the past that when we type words related to what we were looking for in the net, we just do not feel like looking further and knowing what is on the next results page in the search engines. We may have had the feeling that what was on the first result page are the best, reliable and most trusted sites that are related to what we were searching. That is good for those sites and companies that can be found in the first result page in search engines. They will get the chance to be viewed by almost all who searched for keyword phrases related to them. But what about those who are not listed in the most coveted page in search engine results? What if you are one of those who, at present time, is on the 5th or say, 35th result page? Now is the time to stop worrying and feel hopeless. Luckily, there is a way to get to the top.

Search engine marketing has already been proven by many to be of significant help to web and business owners. What it does is to help make your website competitive and get your company seen by many potential customers. Driving targeted traffic to your site most likely leads to greater sales.

Basically, there are at least 3 main basic techniques being used to make SEO strategy more effective. These are:

· Keyword Selection-keywords are the set of words or phrases that people type into search engines. To get traffic from search engines, you need to know what people are searching for and how much competition there are specially the ones related and relevant to your site and business. You need to learn to search and use a more specific set of keywords rather than the most obvious and even most popular keywords that most searches most likely are or will be using. This way you will have more chances of being seen and be on the top result item in search engines. To get more leads and sales, you must learn keyword strategy.

· Optimization-means putting the keywords you have selected in to your web pages in the right places with right formatting. Learning the proper way to do this will help your site on its way to optimization it needs and deserves.

· Link building-means getting other websites to link to your site.

You can learn how to properly do these 3 basic but very vital techniques if someone trained or from a company with staffs with sufficient know-how of SEO matters teach you. It has been proven beneficial to web and business owners to know themselves what this technique will do to their business and how it is being applied.